Digital Music Awards 2008
I went to the Digital Music Awards last night together with Dave (who gave me his spare ticket, thanks for that) and this is my verdict: What a soulless event. I’m all for celebrating yourself but last night the no one even attempted to ‘award’ themselves for the work they have done but it was just an excuse to get drunk on the expense account.
Someone made a very interesting point though: he felt that everyone he talked to was only about the marketing and promotion of the music and not interested in the music itself. It reminded him of the way the music industry was acting like back in the 80s. We agreed that the people we saw in the Roundhouse last night are the corporate part of the industry of the future: everyone who was there last night is about innovation and the change of the music industry in the context of ‘digital’ but in 10 years time those will be the decision makers big companies that will slow down innovation.
In other words: last night they were wearing suits for the occasion but they’ll be needing those every day in a few years time.
Tags: digital music awards 2008, dma, london, roundhouse