After finding his presentation on the TED site (see below) I’ve read Richard St. John’s ‘8 To Be Great‘ over the holidays. He might not be the best writer and most of his points seem quite obvious at first but he summarizes his findings in a clever way and I found this short read very inspirational. Recommended!
I know, I’m the last one to blog about it but nevertheless: You have to read Chris Anderson’s article in Wired Magazine about the economy of ‘free’ which gives you a taste of his book which is supposed to come out in 2009. It will be called, yes you guessed right, ‘FREE’.
An extremely interesting read not only for people working in the digital media industry but for everyone who wants to know about the word in which information is not being paid for but still money is being generated. You will be surprised how much you are already part of that!
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