OpenMusicMedia NYC – Analytics everywhere. But what do they tell us?
Monday, June 21st, 2010I’m excited to be in New York for our next OpenMusicMedia night on the 7th July. We will be joined by Alex White from Next Big Sound to talk about music related metrics. This is a copy of my post on the OpenMusicMedia blog:
The recording industry has always been more obsessive about metrics than other entertainment areas: music charts have been a vital tool not only to measure success of songs and albums but also to act as a marketing tool for record sales.
Over the last few years we see a lot of new services that focus their business on collecting and aggregating more accurate and detailed music data. The internet has enabled those services to get access to richer data sets than the pre-web sales driven charts such as popularity and discussion around artists.
In the second OpenMusicMedia NYC we want to discuss how those companies can (or maybe cannot) help the music industry to make better decision. Questions we want to address include:
- How important is more detailed data for the music industry?
- Does an obsession with numbers and statistics stop companies from taking risks and therefore stop innovation?
- Collecting data from different websites and displaying those seems straight forward – but what about interpreting them?
We have invited Alex White from Next Big Sound to lead the conversation and guide us through some of the issues of music related data aggregation. As always, this will not be a presentation but an open conversation between everyone in the room with Alex leading what could almost be called a round table discussion.
Moderating for the event will be Jonas Woost, co-founder of OpenMusicMedia as well as the former Head of Music at Last.fm. Jonas joins us from from his new home in Vancouver, where he is setting up a media consultancy business. Our co-moderator is Steve Savoca, global head of digital business for Domino Records and producer of OpenMusicMedia NYC.
We will meet on the 7th July at reRun and the event is free and open to everyone. However we would appreciate if you could RSVP on our facebook page. We look forward to seeing you there!
OpenMusicMedia NYC
Wednesday, July 7
at reRun (part of reBar, 147 Front St, 2nd Fl in DUMBO, 11201, New York, NY)
7-9 PM
Map: http://bit.ly/9VqMoh
